the launchpad

Our blog features branding advice, marketing guidance, and the latest happenings at jetfuel.


A major Facebook algorithm update is coming. Is your business prepared?

Zuckerberg’s announcement will drastically impact how businesses market themselves on the social media platform. On January 11, 2018, Mark Zuckerberg announced a major upcoming change to the Facebook newsfeed algorithm. On January 12, Adam Moserri followed that announcement up with even more details. Specifically, he stated that Facebook will “prioritize posts that spark conversations and meaningful interactions […]

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Why You Shouldn’t Use An Online Website Builder: Part 1

Serious About Your Business? Here’s Why You Shouldn’t Use An Online Website Builder: Part 1 Your small business is thriving and you’re at a point where you want your business to grow even more, but you don’t know where to turn. There are many website builders like Wix, Squarespace, and Weebly who tell you that […]

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3 SEO Lies You Should Never Believe from SEO “Experts”

The search engine optimization industry has been a murky one since its start nearly a decade ago. Full of intimidating terminology like “black hat” and “white hat” techniques, alongside tons of marketing buzzwords, SEO can seem – to the unbeknownst business owner – like being stuck in a proverbial wilderness without a compass.

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Effective Marketing Tips for Your Business

One of the most challenging questions for many businesses is… how do I find new prospects? If you’re good at what you do, converting those leads to sales is probably a little easier, but initially finding good, quality potential clients is a different challenge altogether. In this article, we’ll present you with a few techniques […]

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Google Ranking Isnt Everything

There’s a lot to be said nowadays about where your website ranks on search engines. Search engine optimization and search engine marketing are extremely valuable tools in marketing your business. In essence, SEO and SEM help to increase the amount of people and potential clients you are able to reach in fairly efficient forms. However, […]

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