Now, tell us a little about your project.
Now, tell us a little bit about the customers you'd like to reach.
Next, help us understand the specifics of your project/campaign.
Note: This can be a special promotion to acquire new business, a long-term brand perception you would like to provide your audience with, or other specific identifiers that may separate you from others in your industry.
Note: These "must haves" may be specific colors you would like to see incorporated, specific messages, or other ideas you have in mind that you would like to share that you feel are vital for this project.