Effective Marketing Tips for Your Business
One of the most challenging questions for many businesses is… how do I find new prospects? If you’re good at what you do, converting those leads to sales is probably a little easier, but initially finding good, quality potential clients is a different challenge altogether. In this article, we’ll present you with a few techniques […]
Read MoreBenefits of a Creative Brief
Riding on the coattails of our last article, How To: Guarantee a Successful Design Project, our next article will discuss what a designer or design firm can do to help their clients better understand their company, their reasons for wanting to begin their marketing campaign, and how to execute their marketing campaign. The simple and […]
Read MoreHow To: Direct-Response Marketing
Our firm recently completed a direct mail and online ad project for a client of ours. Through the course of the project, we discussed a few items of interest to try and assist our client in understanding how to best approach direct response marketing. We’d like to share a few of those tips in a […]
Read MoreYour Website is Live… Now What?
So your beautiful, clean new website is live. You or your design firm submitted your URL to search engines. You have your Google Analytics account set up. You worked on your SEO. You even made an announcement when it launched. It’s been over a month, and you haven’t even broken 100 unique visitors yet. What […]
Read MoreMarketing in a Down Economy
Times are tough…that’s something we’re all very familiar with. Are they getting better? Worse? Who knows. So, how can businesses continue to market themselves when so many are just struggling to survive. Is it worth it? In this article we’ll discuss why marketing matters (especially during an economic downturn) and what you can do to […]
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