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Google Ranking Isnt Everything

There’s a lot to be said nowadays about where your website ranks on search engines. Search engine optimization and search engine marketing are extremely valuable tools in marketing your business. In essence, SEO and SEM help to increase the amount of people and potential clients you are able to reach in fairly efficient forms.

However, just ranking well on a search engine doesn’t guarantee your business will be successful.

Read on to discover why your Google ranking isn’t everything.

Posted in Search Engine Optimization, Web Design |

What Google Instant Means for Your SEO and SEM

Recently, Google launched their brand new Google Instant, which delivers real-time results as a user types their search queries, without them having to even hit the “Search” button. Google states that their new Google Instant cuts down on search query times by 2-5 seconds per search.

But there are a few other things to keep in mind about how this might affect your SEO and SEM campaigns and website traffic.

Posted in Search Engine Optimization |

5 SEO Myths – Dispelled

Search Engine Optimization (SEO), for many, can be a confusing and intimidating phrase and process. Be aware, there are many people or “companies” out there who are trying to take advantage of the lack of knowledge many businesses have about search engine optimization. These businesses make promises that are undeliverable, use techniques that can get your site penalized harshly or banned by search engines, and many times just want to take your money and run.

Here are a few common myths you may have seen… and a few reasons why they are false and why people making these sort of promises to your businesses should be avoided at all costs.

Posted in Search Engine Optimization |

Clear Communication in Web Design, Part I

Undoubtedly, one of the most important aspects a website has to offer is its ability to communicate. A website may be very visually appealing, have lots of cool bells and whistles happening behind the scenes, contain engaging videos or have cute little illustrated characters scattered throughout its pages. But, if it doesn’t communicate an important message clearly, then, what’s the point?

In an upcoming article, we’ll examine actual examples of how to efficiently communicate a message to users. For today’s purposes, we’ll be discussing concepts and strategies on what to communicate.

By following this quick checklist, you can make sure your website is designed to communicate clearly and efficiently to your audience.

Posted in Web Design |

How HTML5 Will Change Your Website

Big things are coming for the web very soon. HTML5 and CSS3 are on the horizon. For the average user, that may not mean a whole lot except some scrambled letters with numbers on the end to make it sound interesting. But what the average user will see and experience as a result will certainly make an impact on their everyday use of the internet and websites in general.

Read on and discover how HTML5 will make the web, and your website, a friendlier place.