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Advertising is Like Dating

We ran across an industry-related joke that we thought was pretty funny and tied in some good analogies regarding advertising.

Read on to see how Advertising is Like Dating. All in good fun. Hope you enjoy it. And try not to cover your computer screen with coffee ;)

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Posted in Uncategorized |

Effective Marketing Tips for Your Business

One of the most challenging questions for many businesses is… how do I find new prospects? If you’re good at what you do, converting those leads to sales is probably a little easier, but initially finding good, quality potential clients is a different challenge altogether.

In this article, we’ll present you with a few techniques you can implement to help extend your reach to quality and qualified potential clients.

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Posted in Marketing |

Google Ranking Isnt Everything

There’s a lot to be said nowadays about where your website ranks on search engines. Search engine optimization and search engine marketing are extremely valuable tools in marketing your business. In essence, SEO and SEM help to increase the amount of people and potential clients you are able to reach in fairly efficient forms.

However, just ranking well on a search engine doesn’t guarantee your business will be successful.

Read on to discover why your Google ranking isn’t everything.

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Posted in Search Engine Optimization, Web Design |

What Google Instant Means for Your SEO and SEM

Recently, Google launched their brand new Google Instant, which delivers real-time results as a user types their search queries, without them having to even hit the “Search” button. Google states that their new Google Instant cuts down on search query times by 2-5 seconds per search.

But there are a few other things to keep in mind about how this might affect your SEO and SEM campaigns and website traffic.

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Posted in Search Engine Optimization |

Stop Selling! Start Advising

Consumers and prospects these days are less interested in sales pitches, maybe more than ever before. These days, your prospects are too busy for sales pitches, too strapped for cash, and are juggling lots of responsibilities.

They’re no longer interested in the proverbial sales guy ready to walk through their door and show them the next, best vacuum cleaner on the market.

These days, people want, and need, advice. So, read on to discover how you can stop selling, and start advising.

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Posted in Business |